The Lego brick is mostly a classic doll that kids and adults as well can’t obtain enough of. Its straightforward design and intuitive construction allows kids to create anything they imagine, from small robots and cars to larger-scale structures just like cities and castles.

Lego is also a firm that areas creativity as well as the imagination. The employees must bring their very own ideas to the table when designing new products, and its particular customers – called AFOLs or «adult fans of LEGO» – will be invited to participate in the advancement process.

Founded in 1932 by Ole Kirk Kristiansen, the SEGLAR company was named for 2 Danish thoughts: lego and godt, that means «play well. » The wooden toys and games that constructed the early a lot of the business had been a major part of the success of the claims, but a warehouse flame destroyed them in 1960, leading to Lego managers to focus only on the Profano construction program.

As the Lego Program gained in popularity, hence did you’re able to send international extension. In 1956 the first international sales part was created in Germany, and then offices in Switzerland, France, and Sweden.

Back in the 1960s, Lego restructured its experditions. Its hq were transferred from Billund, Denmark, to Copenhagen, and administration was decentralized. The original overseer, Ole Kirk Kristiansen, remained in charge of this company.

The company’s main product remained the Profano brick, but it really began to develop various other types of products to compete with other construction doll companies. These included packages that combined the LEGO stone with other factors, such as wheels and engines, and the Mini figure line.